Mission
When it was created almost a century ago, the World's Wonder View Tower was not just a community gathering place, but a waystation for people traveling the country by car. The mission of the Friends of the Genoa Tower is to restore the Tower complex to those original roles -- offering services updated for today's travelers, as well as meeting spaces and cultural programming for the community. While the structure itself is a magnificent example of both folk-art architecture and early tourism's celebration of roadside attractions, the reactivated Tower will not be preserved as an artifact of the past, but an activated space for the future.